Are you ready for Joburg Fashion Week?

African Fashion International (AFI) Joburg Fashion Week will showcase some of Africa’s best fashion, mixed with Asian influences.

The #AfroAsia themed event runs from 4 to 6 October at Melrose Arch, before closing with two spectacular final shows at iconic Johannesburg landmarks on 7 October.

AFI Joburg Fashion Week will showcase designers from across the continent, including Nigeria’s Deola Sagoe and Clan and South Africa’s David Tlale, Laduma and Gavin Rajah who will create a glorious fashion melting-pot with Asian designers from Japan, Cambodia and China.

To enhance designers’ exposure on international fashion platforms and industries, AFI has forged a partnership with Tokyo Fashion Week. Through this, a designer showing at AFI Joburg Fashion Week 2018 will receive an opportunity and potentially career-changing prize. One selected designer will be assisted to show at the next Tokyo Fashion Week in Japan.

“We believe this is the best way to give our local talent opportunities to spread their wings and showcase internationally the incredible skills and exciting creativity that drives African fashion,” said Dr Precious Moloi-Motsepe, founder and CEO of African Fashion International.

“AFI Joburg Fashion Week 2018 is a platform for our best and most adventurous designers to showcase their work. It is also an opportunity to collaborate, and to exchange ideas and knowledge with their peers, intersecting Africa with Asia,” Moloi-Motsepe added.

“We are particularly excited at the prospect of different takes on street style, for example. This is one of the hottest fashion trends globally and African fashionistas love to bring their own flair into how they wear their brands and celebrate Africa’s design heritage, especially its fabrics. We are sure this will offer an inspiring new ingredient that will bring a fresh edge to African fashion, and can prompt a thrilling Afro-Asian fashion fusion.”

During AFI Joburg Fashion Week, some of the top designers in the line-up will be leading the industry-oriented AFI Masterclass, aimed at capacity building, skills and knowledge transfer as well as enabling the development of commercially sustainable African luxury fashion.

Fashion Week attendees will have an opportunity to shop the ramp at the Designer Boutique and be the first to own the latest designer collections. “For more than a decade AFI has facilitated exposure for African design talents on world-class platforms, assisting them to attract and conquer local markets and receive international exposure by focusing on the business of fashion,” said Moloi-Motsepe.

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